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Become a Seller

Becoming a seller (how to apply and start selling on the platform)?

Managing an existing account (using the Seller Center or growth tools)?

Customer support (how to identify or contact a third-party seller as a shopper)?

 

Since there are no upfront costs, your earnings are essentially your total sales minus Walmart’s referral fees and any fulfillment costs

Referral Fees: Typically range from 6% to 15% depending on the product category. For example, electronics are often at 8%, while apparel and home goods are usually 15%.

Fulfillment Costs: If you use Walmart Fulfillment Services (WFS), you'll pay fees for storage and shipping. However, WFS often qualifies your items for the TwoDay Delivery badge, which can boost sales by up to 50%

Sell on Walmart Marketplace Guide 2026.jpeg
Walmart extends delivery hours for orders coming from stores, including Black Friday deals

Payout Schedule: 

Most sellers are paid every 14 days.

New Seller Hold: For your first 90 days (or until you reach $7,500 in sales), payments are often held for an additional 14–21 days to ensure order quality

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